The Media Operations Department of BOCOG was established in April, 2004.The Media Operations team will provide the best possible working conditions for members of the accredited written and photographic press and Non-rights-holding Broadcasters (ENR) as well as coordination of broadcasting services for Rights-holding Broadcasters and Host Broadcaster-Beijing Olympic Broadcasting Co., Ltd (BOB). The mission of Media Operations is to allow the Media to cover the Games to the best of their abilities and to ensure the fullest coverage by the different media and the widest possible audience for the Olympic Games.